The Brandalism Group carried out the largest guerrilla takeover of corporate ad space in history in May 2014. Cells of guerrilla artists spread out across 10 cities in the United Kingdom and within 2 days removed 265 large poster ads and replaced them with original artwork by 40 international artists.
The Brandalism movement – whose name is an amalgam of “brand” and “vandalism” – is an uprising against the corporate takeover of the public space. The group’s first act took place in July 2012, when two friends who decided that they were sick and tired of visual pollution in their town devoted five days to “liberating” 36 public posters in five cities across the U.K. The action was received well by the British public, and the two began to train additional people for future actions. Since that time, Brandalism cells have cropped up all over the U.K.
“Following on in the guerilla art traditions of the 20th Century and taking inspiration from Agitprop, Situationist and Street Art movements, the Brandalism project sees artists from around the world collaborate to challenge the authority and legitimacy of commercial images within public space and within our culture,” states the Brandalism website.
View a photo gallery of poster ads liberated by Brandalism.