Masturbating To Smash Sexism: The New Cock-ifada

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A group of Israeli men have decided that they are sick and tired of getting hot and bothered from women in sexually seductive poses plastered across massive advertisements everywhere they look, and have decided to protest the offense in a creative way. Every week, they meet to hold a group masturbation session facing of one of these sexist, misogynist banners.

“The Banner Wankers are regular people that drive to work and back and see these banners on the road. We would prefer it if there were no advertisements altogether, but as long as there are, we will continue to fulfill the desire of the ad execs to get physically aroused from the adverts. So on the way to work, we stop to jerk,” the group published on its Facebook page. “They want you to get hard from a popsicle ad, they want you to get wet from a children’s furniture ad, they want you to get horny from a toilet cleanser ad, they want you to get stiff from a chips and salsa ad. We are here in order to masturbate on the ads that they are burning into our brains. All of us, women and men, are getting ourselves off in front of the pornographic banners, so at the very least the ad execs can have a little bit of excitement, as well.”

The group’s first group masturbation meet-up took place in front of a banner on the Ayalon North Highway starring Hollywood actress Moran Atias erotically eating a popsicle, and the next meet-up is scheduled at a 20-meter-high banner of supermodel Bar Refaeli in Ramat Gan. “The protest was a long time coming,” said Kfir Rimoch, one of the group’s organizers. “All I did was put it out there. We are simple people. We have decided to disgust people, because the phenomenon we are protesting against is disgusting.” The Banner Wankers are calling upon the general public to join their masturbation meet-ups in loose-fitting clothing and a fluorescent vest (required by law in Israel when standing on the side of a highway). “If anyone has pictures of posters and product packaging that are worth masturbating over,” the group says, they are invited to share them on the group’s Facebook page.

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The Banner Wankers have already caught criticism from feminist activists claiming that their protest methods degrade women, although there are also those who came to the defense of what the media is already calling the new “Cock-ifada”.

“The penisification of the public space has become so commonplace, so transparent, that even the most vigilant feminists among us no longer tsk-tsk when they see Bar Refaeli’s left butt cheek,” Lital Abazon wrote. “Once in a while a new form of protest emerges that is so surprising that it reminds us all, despite our best efforts, of the absurd phallic regime that we have become accustomed to. It’s like the saying, ‘If it doesn’t make you want to masturbate, there’s probably not trying to sell you anything.’”

“The Banner Wankers call for group masturbation in front of public banners. The group pissed the internet off for one main reason – which I’ll admit, surprised even me – they use individual penises to protest penisification! This is a new phase of the cockifada. A group of young men ignited the blogosphere when they say (and do) that if every advertisement in the public and private space tries to make them horny, who are they to stand in the way of marketing’s march of progress? Instead of just waiting at a traffic light and staring at Moran Atias licking a popsicle, they asked, why not masturbate in front of the poster? Isn’t that it’s supposedly-unspoken purpose?”

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